The history

Our history

“The best we can do is to look at the opportunities, calculate the risks involved, assess our ability to manage them, and go about our projects and believe in it.”


Henry Ford



THE COMPANY AND ITS EVOLUTION.

The history of Zero-90 begins in 1999 in Bergamo and its presence in the High-Tech sector in the B2C market was immediately significant.
The founding partners acquire the well-known Bang & Olufsen brand in distribution and set up a single-brand store in Lombardy, with the aim of involving a type of high-spending niche clientele; since then, result by result, Zero-90 has grown steadily and has become a point of reference in the high-tech.
During its evolution, the company faces the B2B market and sourcing itself through the open market, distributes brands aimed at the consumer electronics market such as Samsung, Lg, Apple, Toshiba, Western Digital, Seagate, De Longhi, Dyson, and in 2022, in addition to the products present in its offer, it introduced Office Consumables products (toners, consumables, cartridges) enjoying immediate success.
In 2023 Zero-90 launched its own Athomica brand on the market, whose trade concerns small appliances, telephony and computer accessories; Athomica products are added to the brands in the portfolio thus strengthening the presence in the retail market and the experience, pursuing the goal of offering excellent standards of satisfaction at the best price.
Zero-90 has a streamlined and efficient structure and organization, able to keep up with the technology of our times.

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